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The Brief
To launch a nationwide creator development program that not only recognizes and nurtures emerging content creators but also positions Ncell as a youth-focused, innovation-driven brand. This was not just a campaign — it was a movement to empower Nepal’s digital generation.
The Execution
In collaboration with Uptrendly, Ncell launched the League of Creators — a high-energy, multi-phase competition where aspiring creators participated in challenges, received mentorship, and battled it out for the top spot.
The campaign featured:
- 5 Esteemed Mentors guiding participants through their creative journey:
- Pratima Adhikary
- Mr. Foodie
- Sanjog Koirala
- Parakram Rana
- Ekata Tandukar
- Pratima Adhikary
- Jury Members for the Grand Finale:
- Poonam Singh – Director of Marketing, Communications & Sustainability, Ncell
- Mike Harker – Public Chief of Affairs, U.S. Embassy Nepal
- Simosh Sunuwar – Film Director
- Monayac Karki – Founder & CEO, Uptrendly
- Poonam Singh – Director of Marketing, Communications & Sustainability, Ncell
The event culminated in a grand finale with 200+ top creators in attendance, showcasing creativity, collaboration, and community spirit.
Target Audience
- Aspiring content creators across Nepal
- Youth aged 18–30
- Audiences engaged with TikTok, Instagram, YouTube, and short-form video content
- Creative and digital talent seeking exposure, mentorship, and growth opportunities
The Results
- Views from Mentor Content: 1.64 Million
- Views from Influencer Promotional Content: 652,806
- Views from In-House Promotional Content: 696,132
- Total Registrations: 1,513
- Total Participants (to date): 148
Why It Worked
- By blending competition with mentorship and a strong creator community, League of Creators tapped into the pulse of Nepal’s digital youth. It created a platform for aspiring creators to shine — while giving Ncell authentic visibility and brand affinity within Nepal’s growing creator economy.
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