Agreement between Brands and Uptrendly

This Agreement ("Agreement") is entered into between Uptrendly and the Brand upon the deposit of the required amount for creating a campaign. The Agreement shall be valid from the agreed date until any amendments have been made to the clauses mentioned below.

  1. Deposit and Use of Amount
    1.1. The Brand agrees to deposit the required amount to Uptrendly, which shall be held until the completion of the work by the Creator. The completion of work is defined in the guide video provided.
    1.2. The deposited amount will be utilized for various campaigns within the Brand's account.
    1.3. The Brand agrees to deposit additional amounts if the available balance is insufficient to continue the collaboration.
  2. Tax Compliance
    2.1. Budget and Local Government Tax
     2.1.1. The budget specified for the collaboration is inclusive of any applicable local government taxes.
    2.2. Tax Deducted at Source (TDS)
     2.2.1. The Brand will be responsible for paying the Tax Deducted at Source (TDS) as required by applicable laws and regulations.
     2.2.2. The Brand is required to log in to their Inland Revenue Department (IRD) account and book a voucher for the TDS payment.
     2.2.3. The Brand must provide the voucher name to Uptrendly for proper documentation and compliance purposes.
  3. Refund Policy
    3.1. The Brand is entitled to a full refund in specific cases, as follows:
     3.1.1. If no creators who have applied are a fit for the campaign, the Brand can request a full refund by contacting the Uptrendly team, and the amount held will be released as a refund.
     3.1.2. If the Brand has agreed to collaborate with a creator, but there is no timely response from the creator, the Brand can request to end the collaboration, initiating the refund process. The amount held for the collaboration will be released as a refund.
     3.1.3. If the Brand sends a collaboration request to a creator, and the creator declines the request, the amount held will be released as a refund.
     3.1.4. If the creator has not started the content creation and the Brand wishes to end the collaboration due to valid reasons, the Brand can request to end the collaboration. The amount held will be released as a refund once both parties agree to end the collaboration.
     3.1.5. If the creator has not started the content creation and the creator wishes to end the collaboration due to valid reasons, the creator will request to end the collaboration. The amount held will be released as a refund once the Brand agrees to end the collaboration.
    3.2. Refund shall not be applicable in the following cases:
     3.2.1. If the creator has created content for the campaign, but the Brand is unresponsive, the creator will be entitled to post the content, and payment will be made based on the insights generated by the post.
     3.2.2. If the creator has completed all the tasks for the campaign, requested payment release, and the Brand is unresponsive, the campaign will be concluded, and payment will be made based on the insights generated by the post.
     3.2.3. If the scope of work for the campaign is amended after the creator starts the content creation process, the creator may request to end the collaboration, and the held amount will be used to compensate the creator.
    3.3. The Brand is entitled to a partial refund in specific cases, as follows:
     3.3.1. If the creator has posted the content, and if the accumulated views across their different social handles are less than the expected view (With Cost Per View: 20 Paisa) within 7 days of the first content release date. There will be a partial refund to the brand equaling to one by fifth of the difference between the expected view and - the actual view.
    For Example: Creator A works with Brand B for a campaign at a budget of Rs 5000 for 25,000 views. If the accumulated views from the content garners less than the set views like 20,000, the creator will be paid only Rs 4000 (formula of calculation: No of views X Rs. 0.20) within a span of 7 days.
    Please note: This is applicable only for Open campaigns.
  4. Dispute Resolution
    4.1. The Brand agrees to approach Uptrendly in case of any disputes. In such cases, Uptrendly has the full rights to view the conversations between the Brand and the concerned creator.

By checking the box, the Brand acknowledges that they have read and understood this Agreement and agree to be bound by its terms and conditions.