Uptrendly, as an early pioneer in the realm of Influencer Marketing, has established a prominent presence during its seven years of operation. Over this time, Uptrendly has forged strategic partnerships with a diverse array of renowned brands and orchestrated highly effective marketing campaigns that have significantly impacted the landscape of Nepal's advertising and promotional industry. These collaborations have not only enhanced the brand equity and market presence of the influencers themselves but have also propelled some of the most prominent and influential companies in Nepal to new heights of success. Uptrendly's rich and extensive portfolio of successful campaigns stands as a testament to its leadership and innovation in the world of Influencer Marketing within the Nepalese market.
Here is a quick run-down of our top 5 successful campaigns:
Sunsilk Dasai Vibes:
For Dashain, Sunsilk employed over 60 influencers in an Influencer Marketing campaign. They created engaging videos featuring a Sunsilk product using the brand's catchy tune to boost brand awareness during the festival. This strategy blended product promotion with the festive spirit of Dashain, creating a memorable and relatable experience for the audience.
Campaign Report: The #SunsilkDasaiVibes became the biggest and one of the most popular viral content on Tik Tok garnering more than 100 million views with massive user generated content.
Total Impressions: 101+ million
CokeMomory
In celebration of Dashain, Coca-Cola sought to highlight the delightful pairing of Coke and Momo, a beloved Nepali dish, at a meticulously designed event. To generate excitement and raise awareness about this iconic combination, Coca-Cola engaged the services of nearly 16 influential individuals within the influencer community. These influencers played a pivotal role in creating anticipation for the event while also emphasizing the timeless appeal of enjoying a Coke with a plate of delicious Momos. The campaign was strategically designed to not only promote the event itself but also to underline the sheer pleasure of this classic pairing, resonating with the taste buds and sentiments of the audience.
Campaign Report: The #CokeMomory campaign resulted in immense hype about the upcoming event with viewers attending the event and making videos with the hashtag.
Total Impressions: 20+ million (including other platforms)
Dabur Monsoon Immunity
In the monsoon season, Dabur utilized a handpicked group of respected influencers to launch an awareness campaign for Dabur Chyawanprash. These influencers educated the audience about the product's health benefits, emphasizing its role in strengthening immunity during the monsoon. This strategic collaboration effectively informed and engaged potential consumers.
Campaign Report: The campaign resulted in immense hype about the product as the go-to product for all age-groups during the monsoon season.
Total Impressions: 12+ million
ESewa Mega Link
The objective of the campaign was to make users link their bank account with ESewa and make a payment through ESewa. One lucky winner who would complete all tasks would be awarded with a 350cc bike. Uptrendly worked with ESewa and 10 other influencers to create an informative and awareness marketing campaign to achieve the above-mentioned objective.
Campaign Report: The campaign resulted in immense hype with multiple people joining in for the campaign.
Total Impressions: 3.8+ million
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