A poster of Mero Digital Desh by Esewa Money Transfer featuring Rajesh Hamal and Swastima Khadka
Mero Digital Desh, an inititative by Esewa Money Transfer

Influencer marketing campaign racks up over 2 million views.

“Mero Digital Desh,” an initiative by eSewa Money Transfer- Nepal’s largest digital remittance company, has gathered broader public interest in recent times from both within and outside the country. The initiative started over three months ago, i.e., on 23rd September 2022, to promote digital remittance and move on from the traditional way of sending and receiving remittance.

Nepalese working and residing in any country worldwide can be a part of this initiative by sending remittances directly to any bank account and eSewa wallet of the beneficiary in Nepal. Also, customers loading the cash remittance sent from Abroad directly to their eSewa wallet can be a part of this initiative.

As a mark of respect for their contribution to strengthening the country's economy, eSewa Money Transfer rewards one winner monthly with a surprise package of exciting prizes. One lucky winner will receive a house in Kathmandu. A brand-new home in Kathmandu? Isn't that cool? The Mahanayak of the Nepalese movie industry, Rajesh Hamal, and famous actress Swastima Khadka are also associated with the initiative. They are actively promoting the campaign at national and
international levels.

Besides the initiative's popularity within and outside the country, influencer marketing has also played a significant role. Trending artists and personalities with substantial social media followings, such as Pramod Kharel, Rachana Rimal, Surakshya Panta, Reecha Sharma, and Bhusan Dahal, were utilized to
spread the campaign to a broader audience." For that, Esewa Money Transfer teamed up with us at Uptrendly, the ultimate Influencer Marketing Agency to ensure this campaign reaches as many people as possible within and -outside the country). We used our mad skills to identify the perfect influencers for the job.

We used TikTok to get the word out with well-written video descriptions and the perfect hashtag, #merodeshdigital, to track the overall influencer campaign.The campaign has already racked up 2 million views, and we do not doubt that it's all thanks to the influencers and their epic content (not to mention the chance to win a house... who wouldn't be into that?).

This successful collaboration has us pumped to bring the best influencer marketing services; got questions about influencer marketing?

We have also launched a mobile application that connects the brands directly to influencers/creators to run smooth campaigns without dealing with middlemen (AKA Offline team of Uptrendly)

Link to the app- http://uptrendly.page.link/app

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