And this is how you do influencer marketing right ✅
If you are a human with flesh & blood (can't say with AI thing lately) and use social media like most earthly people, we bet you've seen this iconic advertisement post of Louis Vuitton featuring Ronaldo & Messi.
Companies have been using influencer marketing to increase brand awareness, generate leads and sales, and engage with their target audience more personally and authentically. This form of marketing can be effective, but companies must choose their influencers carefully and ensure their collaborations align with their brand values and goals.
Cristiano Ronaldo and Lionel Messi are professional football players widely considered among the greatest players of all time. They have both played for some of the most prestigious football clubs in the world and have won numerous awards and accolades for their crafts on the field.
Louis Vuitton is an Italian luxury fashion brand known for its high-quality clothing, shoes, and accessories. This post generated 74 million likes on the Instagram pages of Louis Vuitton, Messi, and Cristiano Ronaldo.
Looking at these numbers alone, with the sheer amount of cross-posting, true reach is at least $50 a million in media value for LV from a single piece of content.
How did they nail it?
- Timing:
Posting the night before the World Cup rather than in the middle of the action maximizes relevance with LV. It is arguably the biggest football tournament in the world. Posting early enough that there is no chance for the football results to ruin the fairytale, and yet not so prematurely that it was off-topic. - Playing the right cards:
The debate about who is the one true G.O.A.T. is endless. The masterpiece composition here builds respect between the two, puts them on equal ground, and increases their emotional impact. At the same time, it, dampens the mood and kills off any tribal elements that fuel the scope possibilities. - Modest brand integration:
The idea of them playing chess perfectly grasped the essence of a respectful rivalry and allowed LV to authentically integrate their brand with the trunk very much front and center.
Nobody felt like they were sharing an advert; it felt like they were sharing a moment in time. And it means that media value will benefit the brand.
The outcome exploded on the internet that is certain to serve as a case study for perfect Influencer marketing in the modern history of humanity.
