Hey there, want to hear a bubbly good story?
Imadol ko Jammy's Bubble Tea, a franchise outlet of Jammy's Bubble Tea, recently collaborated with a TikTok influencer named Rozz Bhandari for just Rs 2,500. It was a total bubble blast!
The single video hit 151k views on TikTok, which is more than the seating capacity of Lusail Stadium, the largest football stadium in Qatar with a capacity of 80,000 spectators. To put it in perspective, the final of the FIFA World Cup 2022, the biggest event in international football, was played in this stadium.
While it may not be the perfect analogy, the cost per impression for the video was just Rs. 0.16. The video also received 5.2K engagement, which accounts to 5.06K likes and 174 comments.
The collaboration was so successful that it blew up on TikTok, with more than three pieces of content created based on the original content alone. The other videos also racked up 370K and 126.9K views respectively.
And guess what? They did all of this in our all new Uptrendly app without any middlemen and hassle of reaching out to creators on their socials (PS: personally reaching out creators may not be ideal because your DMs or emails gets stuck between thousand of messages.)
An influencer marketing campaign in Rs. 2,500? Amazing right? So, if you're a small business looking to level up your marketing game, borrow a page from Imadol ko Jammy's Bubble Tea book. Choose the right influencer for your brand, have a clear objective for your collaboration, and track your results. You might just bubble up to the top!