The Brief
To launch a
nationwide creator development
program
that not only recognizes and nurtures emerging
content creators but also positions
Ncell as a youth-focused,
innovation-driven brand. This was not just a
campaign — it was a
movement to empower Nepal’s digital
generation.
The Execution
In collaboration with Uptrendly, Ncell launched the League of Creators — a high-energy, multi-phase competition where aspiring creators participated in challenges, received mentorship, and battled it out for the top spot.
The campaign featured:
-
5 Esteemed Mentors guiding
participants through their creative
journey:
-
Pratima Adhikary
-
Mr. Foodie
-
Sanjog Koirala
-
Parakram Rana
-
Ekata Tandukar
-
Pratima Adhikary
-
Jury Members for the Grand
Finale:
-
Poonam Singh –
Director of Marketing,
Communications & Sustainability,
Ncell
-
Mike Harker –
Public Chief of Affairs, U.S.
Embassy Nepal
-
Simosh Sunuwar –
Film Director
-
Monayac Karki –
Founder & CEO, Uptrendly
-
Poonam Singh –
Director of Marketing,
Communications & Sustainability,
Ncell
The event culminated in a grand finale with 200+ top creators in attendance, showcasing creativity, collaboration, and community spirit.
Target Audience
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Aspiring content creators across Nepal
- Youth aged 18–30
-
Audiences engaged with TikTok, Instagram,
YouTube, and short-form video content
-
Creative and digital talent seeking
exposure, mentorship, and growth
opportunities
The Results
-
Views from Mentor Content:
1.64 Million
-
Views from Influencer Promotional
Content:
652,806
-
Views from In-House Promotional
Content:
696,132
-
Total Registrations:
1,513
-
Total Participants (to date):
148
Why It Worked
- By blending competition with mentorship and a strong creator community, League of Creators tapped into the pulse of Nepal’s digital youth. It created a platform for aspiring creators to shine — while giving Ncell authentic visibility and brand affinity within Nepal’s growing creator economy.
